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Name of Learning Opportunity:
Strategic Marketing
Mode of Delivery:
Guided Independent Study
reskey:
Study Group/Residency Enrollment Caps:
Sep cap: 15
Nov cap: 15
Jan cap: 15
Mar cap: 15
May A cap: 15
May B cap: 15
Region:
Genesee Valley
Location(s):
Alfred
Location(s):
at a distance
Mentor/Instructor:
Melissa VanWinkle
Offered in these terms:
Sep, Nov, Jan, Mar, May A (8 Week)
Credits:
4
Liberal Study?
NO
Level:
Adv
Area of Study:
Business, Management and Economics
Subject:
Business (General), Marketing
GenEd Area 1:
GenEd Area 2:
Available Collegewide:
N
Describe how will you interact with students at a distance:
Description:
Strategic Marketing provides students with an overview of the marketing discipline and a framework that presents marketing as a value creation process. Participants learn how to evaluate marketplace potential and risk from the perspective of the entity’s unique ability to develop and deliver goods and services of meaningful customer value. The study explores the concepts and tools of contemporary marketing management, from market segmentation and product positioning to the design of distribution channels and communications strategy, in order to maximize the value delivered to customers.

thisterm:

term start:

bodyabstract Strategic Marketing provides students with an overview of the marketing discipline and a framework that presents marketing as a value creation process. Participants learn how to evaluate marketplace potential and risk from the perspective of the entity’s unique ability to develop and deliver goods and services of meaningful customer value. The study explores the concepts and tools of contemporary marketing management, from market segmentation and product positioning to the design of distribution channels and communications strategy, in order to maximize the value delivered to customers.
communication_methodabstract:
dteldept: 0200
loikey: MVWE-A84LWR
tgkey: 02-MVWE-A84LWR

dtelcoursenum:

dtelareastud: BME

dtelcourselevel: AN

spaces left:

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