| Course Concept / Description: - Top |
| Course Concept / General Description: | This course develops the four language skills: listening, speaking, reading and writing, within a cultural context and while focusing on the business environment. Unlike typical beginning Spanish courses which are organized around grammatical topics, this course teaches need-to-know Spanish for the adult student through the business and marketing lens, and uses structured dialogues and scenarios to help the learner assimilate the language. It introduces basic grammar through the vocabulary-based themes, offers an overview of Hispanic culture, both in the United States and abroad, and covers specific cultural concepts and values when conducting business in the Hispanic world. This course is a 4 credits lower division course that will completely satisfy General Education Requirements in Foreign Language. |
| Catalog Description: | This course is designed for students who are interested in international business as well as for those interested in enhancing communication with Hispanic clients and consumers in the U.S. Business Spanish presents a pragmatic, “real world” introduction to the Spanish language through the lens of the Hispanic business environment Through intensive practice, beginning students will become comfortable with ‘need-to-know’ language and be able to apply it in a professional context. Language learning in this course will focus on elementary communication skills, basic vocabulary and grammatical structures. All language skills will be practiced: listening, speaking, reading and writing. Students will be required to practice weekly speaking and listening skills in real time over the Internet with the instructor and the teaching assistant. Students should be available for 40 minutes for oral practices scheduled between 7:00-9:00 PM EST at least twice a week. Special accommodations will be made for army students. |
| Prerequisites: | No prior knowledge of Spanish required. |
| Credits: | 4 |
| Level: | LOWER |
| Liberal Study: | YES |
| Submit for Gen Ed?: | YES
- If Yes, you must complete the Gen Ed fields at the bottom of this form.
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| Area: | Select One Option Below |
| Proposed Offering Schedule: | March |
| Enrollment Projection: | 60 |
| Major Course Area: | Communications Humanities and Cultural Studies |
| Minor Course Area: | Languages |
| Additional Course Requirements: | Audio Component, Computer Component Required, WWW Computer Conference |
| Course Information: | New Course |
| Needs Assessment/Rationale: - Top |
- Why should this course be developed (e.g., requirements of field, competitive demand, new student populations, estimated enrollment, CDL curricular directions and priorities, etc.)?
- Curricular fit with CDL courses or within AOS guidelines.
- Organization context.
This course should be developed in the attempt to respond to students' requests to learn Spanish for the business environment that they can put to work in everyday, practical applications. Unlike other Spanish courses which focus on teaching Spanish through grammar and readings on culture and geography, this course focuses on elementary Spanish in a business and work context. Instead of studying Spanish culture through festivals, food, historical events and popular tourist sites, it looks at important values to consider when dealing with the Hispanic market (both in the U.S. and beyond our borders), and cultural morés that one should be aware of in order to successfully work with Latino and Hispanic populations. Overlap with current CDL offerings in Spanish is limited to basic language structures that are necessary to comprehend in order to use the language (e.g. how verbs work and gendered nouns and adjectives).
Week 1: Understanding how Spanish works. Basic grammar module
Week 2: Greetings and leave taking; Hispanic Marketing Chpt. 1, ""The Role of Culture in Cross-Cultural Marketing"; BBC: “Mi Vida Loca”, Cap. 1”Essentials”;
textbook site quizzes
Week 3: Numbers, calendar, personal pronouns. Hispanic Marketing Chpt. 2, "Characteristics of the Hispanic Market"; BBC "Mi Vida Loca"
Cap. 4 y 15;textbook site quizzes
Week 4: Telling time, looking for work/c.v.,describing yourself. Hispanic Marketing Chpt. 3, "What Makes Hispanics 'Hispanic'"; BBC Cap. "Mi Vida Loca" 7 & 11; textbook site quizzes
Week 5: Asking questions, the job interview. Hispanic Marketing Chpt. 4, "The Role of Language in Hispanic Marketing"; Fill out an online job application in Spanish
Week 6: Insurance, using regular verbs; BBC "Mi Vida Loca" Cap. 10; textbook site quizzes
Week 7: Homes, real estate, mortgages. Hispanic Marketing Chpt. 6, "Cultural Dimensions and Archetypes"; BBC "Mi Vida Loca" Cap. 19; textbook site quizzes
Week 8: Midterm self-assessment: oral mock interview with instructor. BBC "Mi Vida Loca" cap. 8; textbook site quizzes
Week 9: Hotels and restaurants, talking about the future. Hispanic Marketing, Chp. 7, "Culturally Informed Strategy Based on Grounded Research"; BBC "Mi Vida Loca" 9 /13; textbook site quizzes ; register for a hotel, read a menu and order in Spanish
Week 10: Sales, car parts, renting a car. Hispanic Marketing Chpt. 8, "U.S. Hispanic Media Environment and Strategy"; BBC "Mi Vida Loca" chpt. 18; textbook site quizzes
Week 11: Comparing and contrasting, clothing retail. Hispanic Marketing Chpt. 9, "The Evolution of Hispanic Marketing"; BBC "Mi Vida Loca" chpt. 17; textbook site quizzes
Week 12: Warehouse, technology; BBC WorkTalk: http://www.bbc.co.uk/languages/spanish/forwork/doingit/sales/ ; textbook site quizzes
Week 13: Publicity and marketing Hispanic Marketing Chpt. 10, "The Future"; BBC Spanish for Work: http://www.bbc.co.uk/languages/spanish/business/marketing/index.shtml ; textbook site quizzes
Week 14: Accounting and finance; http://www.businessspanish.com/LECCION/accounting.htm; textbook site quizzes
Week 15: Final assessment--Present student-created publicity ad to class (both a print and an audio/or video ad) |
| Content Description: - Top |
Sequence within an area of study or concentration:
No prior knowledge of Spanish is required, although if a student has had some Spanish, they could still benefit from the business-oriented content of the course. |
Scope and/or relevant importance of course topics/objectives:
By the end of this course, students will be able to:
*Use a variety of communicative strategies while engaging in conversations within the Hispanic cultural and business environment, both domestic and international.
*Understand the culture and values of the Hispanic world of business within the context of the U.S., Latin American and global economies.
*Understand the similarities and contrasts between Hispanic culture and their own.
*Understand the key elements of writing, including grammar and writing formulas, and apply that knowledge to create business-related
documents in Spanish such as resumes, letters, reports and advertisements.
*Understand basic vocabulary and grammar elements to participate in a job interview, to discuss technology, the office environment, discuss sales, and to catch a flight, reserve a hotel room, and order a meal.
*Grasp the importance of the growing Latino population in U.S. demographics and their current and projected influence on North American society and economy |
List of course materials (e.g., texts, software, video/audiotapes, etc.):
Patricia Rush. Spanish for Business. Edition. Prentince Hall.
Patricia Rush. Workbook for Spanish for Business. Edition. Prentice Hall.
Felipe Korzenny and Betty Ann Korzenny. HISPANIC MARKETING: A Cultural Perspective . SEP-2005 Edition. Elsevier.
- Go to the Materials form to enter/edit materials listing by clicking on "Materials" in the left-hand frame.
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Assignment Learning Activity Types:
Discussion, Interview, Question/Answer, Reflection, Role Playing, Scenario, Simulation, Other (specify below)
Assignment description (if applicable):
Question/Answer: Workbook exercises
Listen and respond: Students will listen to recorded conversations while also reading along in their textbooks. They will then complete a short online quiz based upon the reading in order to receive immediate feedback on their comprehension.
Students will also view, listen to, and read transcripts as part of the BBC Spanish serial, "Mi Vida Loca", an adult-learning program available online.
Reading and reflection: Ongoing cross-cultural comparison of and reflection upon attitudes and expectations within business practices in Hispanic and North American cultures. Analysis of protocol and etiquette in the business world and how they vary between Hispanic and North American cultures, and within the diverse Hispanic world itself.
Discussion: Online discussion in Angel for each module, in English and focused on cross-cultural comparison or another aspect of Hispanic culture
Voice boards: (1) students listen to a recorded question and record the appropriate response (2) students listen to a short recording and re-record it, mimicking the model
These exercises address the need for structured repetition and practice at the beginner-level of a language, and the need for structured input before students can produce more open-ended output.
Self-tests for each grammatical topic: Students can take practice tests online at the textbook companion web site, then complete a graded quiz in Angel.
Flash cards for each vocabulary unit: These will be downloadable to PDAs, iPods and mobile phones.
Role playing- students will take part in role play activities during Elluminate conferencing sessions in order to simulate a real-world language context.
Interview/simulation: students will conduct and online audio interview with the instructor to simulate a real-world context in order to apply knowledge to practical situations. |
| Context Description: - Top |
| Delivery format: | Web |
| Special resources: | |
| Audience Description: - Top |
Describe the primary audience for this course.
Are there other groups that would be served?
What areas of study or concentrations will these students be enrolled in?
Students interested in learning elementary Spanish language and in the introduction to Hispanic business worlds. |
| Access to delivery technology: | |
| Academic Skills Development: - Top |
| Rationale for making this course introductory or advanced: | This course is an introduction to basic Spanish with an emphasis on the business environment. Basic language structures are covered. No prior knowledge is required. |
| Are there elements that promoting any of the following important academic skills or content areas? | international issues, multiculturalism, reading, thinking |
| Development Plan: - Top |
| Replace or delete existing course(s)?: | No |
| Timelines for development and delivery: | Spring Cycle |
| Estimated pilot term: | March
Year: 2010 |
| Resources needed: | |
| Elaborate on Resources if Necessary: |  |